Why this certification course
We all know that search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines like Google, Bing, Duckduckgo etc. Since search is one of the main ways people discover online content, ranking higher in search engines can lead to an increase in website traffic. SEO has two key objectives. The first is to help you understand what online users are looking for - so that you can create high-quality content to serve their purpose. The second is to help you create a website that will be able to find, index, and understand its content through search engines. SEO can also put oneself ahead of the competition. If three or four websites are selling the same thing, the search-engine-optimized (SEO) ranked website is more likely to have more customers and make more sales.
The first stage in SEO is called "technical SEO" in the process. Technical SEO, as the name suggests, has little to do with a website's actual content or with methods of website promotion.
To make the job of search engine crawlers easier, it has to do with settings you need to customise. Usually, you do not have to deal with it again until you got your professional SEO right.
On-Page SEO is the second stage or step. On-Page SEO mainly has to do with the content and other elements found on a page.
The main objective of on-page SEO, unlike technical and off-page SEO, is to provide appropriate signals to search engine crawlers so that they can understand the importance and meaning of your content.
Note that content optimization is part of SEO on the website, but this is often referred to as "SEO content".
Off-Page SEO deals with primarily "Backlinks". Backlinks are a sign of confidence and they can dramatically influence your ranking status depending on where the links come from. Your ranking would be favourably impacted if the links come from well-known and trustworthy pages. Your ranking would be adversely affected whether they are paying links, links in article directories, link farms, or a consequence of an exchange. Also, digital marketers should note that if the website rankings and organic traffic are growing, you are in the right direction, then this implies. If not, the SEO strategy and action plan will have to be updated. You can always have an SEO checklist in hand, ready.
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